Why is Mobile Gaming so Popular?

Why is Mobile Gaming so Popular?

From payments to advertising, the world is shifting towards more mobile solutions with every passing day, and gaming is no exception. Whether with smartphones or tablets, the mobile gaming industry is growing at record rates. According to industry sources, overall gaming revenue is expected to grow by approximately 400 percent by 2016 as compared to similar figures from 2012. So, what makes mobile gaming such a hot commodity in markets around the globe?

Let’s take a look at a few of the major reasons for mobile gaming’s boom in popularity.

Convenience and Portability

Perhaps the most powerful appeal of mobile gaming is the convenience it presents players. In nearly any location, any time you’ve got a few minutes to spare, you’ll be able to take advantage of mobile gaming solutions to occupy your spare time. While, in the past, gaming required bulky devices, today’s mobile gaming solutions provide the possibility of nearly instant entertainment to players around the world. As the smartphone market continues to grow towards saturation in a variety of developing markets, expect mobile gaming to continue its rapid growth in overall popularity.

User-Friendly Nature

Since the majority of mobile gaming takes place with specially designed apps, getting started is easier than it’s ever been. By simply going to your device’s dedicated app marketplace and searching for your choice of games, you’ll be well on your way to a gaming experience that is, in most cases, extremely polished and easy to use. While computer titles can involve difficult installation processes that turn players away from specific games, mobile gaming solutions provide an inviting alternative that requires minimal technical knowledge. By creating a more user-friendly experience, mobile gaming developers have expanded beyond the traditional boundaries encountered by PC and console gamers in almost every available genre.

Widespread Availability

While developers have traditionally leaned on proprietary hardware to deliver gaming content to users, mobile gaming has created a channel for more widespread availability amongst an audience that’s larger than has ever been possible in the past. The number of smartphone users in the United States alone is expected to reach 220 million by 2018, and other countries are posting similar usage statistics. With a relatively standardized platform for developers, mobile gaming titles enjoy a massive target audience, which is a major reason for mobile gaming’s nearly limitless growth potential.

With mobile gaming already reaching heights that no platform has ever achieved in the past, the coming years are expected to bring about continued growth. By reaching a bigger target audience and achieving unmatched overall portability, mobile game developers have created a unique niche in the gaming industry with clear appeal to both hardcore and casual gamers.

Whether you prefer a simple RPG or an authentic casino experience on the go, mobile gaming is an incredibly popular option for people in almost every location. As smartphone technology continues to advance, it’s clear that mobile gaming will continue to grow in popularity. Look for mobile games to lead the way for the gaming industry for years to come.


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